RANGE Hospitality Advisory
Restaurant management consulting for multi-unit operators, founded by Jon Peck. Operator-led and accountable for the outcome, measured by how the business performs once we’re gone. Dallas–Fort Worth and national.
20+
Years Operating
$100M+
P&L Owned
8
Brands Built & Scaled
About thirty to forty-five minutes. The Straight Read — the written verdict on your operation — within 48 hours.
Our Philosophy
Operators live inside the business. They run shifts, solve today’s problem, keep everything moving. The cost of that proximity is perspective.
We start with the operation as it is, not the narrative, not the projections. The numbers tell part of the story. Time in the building tells the rest. Most hospitality failures are misdiagnoses. The labor line gets cut, the menu gets repriced, the manager gets replaced. The root cause keeps running.
We narrow the scope deliberately, taking on the few things that actually move the number and sequencing them in an order the operation can absorb. Identifying what needs to change is rarely the challenge. Building the consistency to make it stick is.
Each engagement leaves the operator more capable than we found them. We build every system to run without us. That’s the standard we’re confident being measured by.
The RANGE Framework
Five principles for how we walk in, find the real problem, and build what holds after we’re gone.
That is the whole framework. Applying it to your operation (to see where the margin is actually going, and what to fix first) is the Operator Diagnostic. Or read how the framework works inside a real operation.
Who We Serve
Independent Restaurant Groups
Founder-led groups, past the startup phase and building for scale.
Restaurant management consultingFull-Service Operators
Concepts where service is the product. The standard on the floor is the brand.
Growth-Stage Brands
The concept is proven. The infrastructure to multiply it isn’t built yet.
Leadership Teams in Transition
Organizations navigating ownership change, leadership succession, or the shift from founder-dependent to system-dependent operations.
Fractional COOInvestors & Private Equity
PE groups and family offices that need operator-side eyes on the asset: unit economics, operational stability, growth readiness.
Operational due diligenceWhen to Call
Expanding into New Markets
Growth is the goal but the infrastructure to support it hasn’t kept pace. New markets demand operational readiness the current team wasn’t built for.
Restaurant growth strategyLeadership Turnover or Transition
A key hire left, ownership is changing, or the founder is ready to step back. The organization needs structure and stability before the next chapter.
New Funding or PE Backing
Capital has arrived. Now the operation needs to perform at a level that justifies the investment and supports what comes next.
Same-Store Sales Lagging
The brand is strong, the concept is right, but comp sales have stalled. The idea isn’t the problem. The operation is.
Restaurant turnaroundCulture Drifting Before It Becomes a Crisis
By the time the standards that built the brand are unrecognizable, you’re not recalibrating. You’re rebuilding.
Menu Complexity Creeping In
Every addition felt like a reasonable decision. Collectively, they’ve slowed the line, fragmented training, and diluted the craveability that drove frequency.
If one of these is your operation this quarter, that’s the conversation.
Take the DiagnosticOur Process
Initial Conversation
It starts with the Operator Diagnostic (a structured intake built on the RANGE framework), then a conversation. Tell us where the business is and where it needs to go.
Discovery & Assessment
We spend time inside the operation, following the problem across every function it touches.
Scope Alignment
We define the engagement together: what we’re solving, how we’ll measure it, and what done looks like. No open-ended retainers without a clear north star.
Engagement
The highest-leverage problems get fixed first. Accountable throughout, with the gains showing up in the operation while the work is still underway.
Delivery & Transition
Every engagement ends with the operator fully owning the outcome: the playbook, the hire, the structure, the brand. We don’t build dependency. We build capacity.
What We Do
Five domains, fourteen capabilities. Most operators engage two or three. The full range exists because the problems rarely stay in one lane. Taken together, it’s restaurant management consulting built by an operator, not advice from the sidelines. A restaurant consultant in Dallas–Fort Worth for multi-unit groups, with national reach.
Not ready for a full engagement? Foundations installs one system at a fixed scope and price.
Common Questions
What does a restaurant consultant do?
A restaurant consultant advises operators on strategy, operations, brand, people, and financial performance. RANGE works differently: operator-led and accountable for the result, solving specific problems across menu strategy, operational systems, leadership development, and growth planning. Dallas–Fort Worth and nationally.
When should I hire a restaurant consultant?
Most operators engage a consultant at a recognizable inflection point: expanding into new markets, navigating a leadership transition, after new funding or PE backing, when same-store sales are stalling, or when culture has started to drift. The earlier the engagement, the less costly the fix.
How is RANGE different from a traditional consultant?
Most firms answer this with ‘we don’t just hand you a deck.’ Everyone says that. Here is the difference you can check: accountability doesn’t survive a handoff. On a RANGE engagement the senior operator who starts the work stays with it, accountable for the number, on a steady cadence. When a firm passes your engagement from person to person, the accountability thins with every pass. Ask any firm who, by name, is answerable for the result. The answer is the difference.
How much does a restaurant consultant cost?
Fees are set by the scope and the value of the outcome, agreed before any work begins, never by the hour or the day. Engagements run as scoped projects, retainers, or fractional advisory; a retainer buys ongoing access to senior operating judgment, not a count of visits or deliverables. Most engagements start with a defined discovery scope before any longer-term structure is set.
What is the RANGE framework?
The five-part discipline behind every engagement: the five moves set out in full further up this page. It is how we make sure the problem being fixed is the one actually driving the number. How the framework works inside a real operation
Do you only work with restaurants in Dallas?
RANGE is a Dallas–Fort Worth restaurant consultant working with multi-unit restaurant operators across Texas — Dallas–Fort Worth, Austin, Houston, and San Antonio — and nationally. The work is done on site, so we go where the operation is.
A named senior operator answers for every engagement. The judgment that starts the work stays with it through the handoff.
Take the Operator DiagnosticThe Diagnostic takes about thirty to forty-five minutes. The Straight Read of your operation comes back within 48 hours.